Chapter 7

Working On Other People's Priorities

Stop working on someone else's priorities!

Work is busy, and it’s getting busier. 
 
I was once with a client who felt that trying to implement my morning routine of journaling and planning was a step too far. She felt that something which was supposed to provide clarity and focus was instead creating more anxiety. 
 
I get that. I do. 
 
Because if I’m honest, I’ve felt the same at various times over the past few years.
 
But at the same time, I’m one hundred per cent convinced that slowing down to speed up is the right approach. 

Time to Slow Down

That anxiety we feel when we sit down and pause for just fifteen minutes at the start of each day to reflect and plan is a vital data point. It proves how much we need to pause for thought. 
 
We need to move through that anxiety as we reprogram our brains to work and live in a much more effective way. Because of many years in the corporate world, we’ve come to believe that busyness is a sign of our value in the workplace. 
 
But are we busy doing the right work? 
 
Or are we just reacting? 
 
We’ve come to believe that our first priority is logging on and checking our emails each day. But truth be told, many of us check our emails on our phones long before we get anywhere near our computers. We probably don’t even make it to the shower before checking our emails! 
 
What does it do to our mental state when the first thing we see each morning is 50 new emails containing requests from our boss, issues from customers or suppliers, and a news round-up telling us all that is bad and broken in the world? 
 
Let me tell you what it does. 
 
It steals our focus, increases our anxiety, and puts us on the back foot. 

A Terrifying Experiment

But what if we didn’t check our emails first thing in the morning?

Several years ago, I ran an experiment taken from Tim Ferriss’ book ‘The 4-Hour Workweek.’

I set a constant out-of-office on my primary email account, saying that I was only checking my emails at 12 and 4 pm. I included my mobile number in case anyone needed to contact me for anything that really couldn’t wait.

It was a scary process, and a few people, my wife included, told me that they thought it was a bit odd when they received the out-of-office reply. 

But my productivity improved. I started getting my most important work done in the morning before reacting to the stuff in my inbox, which isn’t usually my top priority.

It wasn’t easy, though, and it was a little scary. I had all the thoughts that you’d expect. 

What if my clients get frustrated and ditch me? 

What if I miss something urgent and get the dreaded FOMO?

But guess what?

Nothing happened, nothing changed externally, and nobody seemed bothered.

Moreover, not one person called my mobile saying they needed an urgent response to their email.

The world kept turning, and I kept all of my amazing clients.

I don’t still have that ‘Out of Office’ message now, but I continue to check my email much less and shut Outlook when I’m doing other tasks. It’s just too much of a distraction otherwise. 

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Further actions

Listen to this Podcast

Leading with Conviction: MP Daisy Cooper on Building Consensus and Influencing Effectively - Episode 134

Daisy Cooper is the MP for St Albans, health and social care spokesperson and deputy leader of the Liberal Democrat party.  

In this episode we stayed away from party politics but did explore what led her to a career in politics and how she operates as a leader in this setting. Instead, we spoke about building consensus, influencing skills and how to lead effectively when you do not have direct authority over others.   

Photo of Daisy Cooper, Deputy Leader at The Liberal Democrats Party

Book Recommendation

The Four Hour Work Week by Tim Ferris

“The 4-Hour Work Week” by Tim Ferriss is hailed as a modern-day classic in personal development and time management, standing out for Ferriss’s engaging writing style and meticulous approach. 

Beyond mere time management, Ferriss prompts readers to define their life goals and offers practical tools like “dreamlining” to bridge aspirations with reality. 

Drawing from his own experience of running a successful business with minimal personal involvement, Ferriss outlines a strategic plan dubbed “DEAL” – Definition, Elimination, Automation, and Liberation – providing guidance and real-world examples for each stage. 

Definition involves clarifying goals and overcoming fear, while Elimination prioritises productivity over mere time management. Automation advocates for systematic delegation and streamlining tasks, while Liberation encourages relinquishing control and embracing new goals. 

While Ferriss’s advice may seem tailored to entrepreneurs, the book’s principles are broadly applicable, making it a valuable resource for anyone seeking to redefine their approach to work and life. 

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